Every now and again, an industrious marketer will contact me and ask if he or she might write a guest blog post about something near and dear to their hearts. I always decline.
And, the reason I decline is the same reason my Mom always used to change the radio station when the DJ would put a caller on the air. Mom tuned in to hear the music and the professionals in-between the music – not the “dumb” people who called in to radio stations to hear themselves talk.
My assumption is that readers tune in to this blog to read my opinions and they might be disappointed if I hand over the reins to someone else with an agenda. Not to say that I’m the only scintillating writer on the internets. Or, that I don’t have an agenda. Or, that other writers are dumb. I didn’t mean that.
However, recently the folks at LiveHive shot me an e-mail asking for the chance to address the Sales Loudmouth audience and wondered if I would like a demo about their product. They explained in the e-mail that their product tracks the “performance” of e-mail. Think of it as a system for tagging an e-mail – like an Orca – to see where it goes and what it does throughout its life.
While I was intrigued, I didn’t do anything about the e-mail. Then, I got a phone call from LiveHive and they noticed that I had read the e-mail and opened the attachment and were wondering about my questions, which they assume I had since I hadn’t yet taken them up on a free trial. Hmmm, they knew a lot about how I treated the e-mail. Does this seem like something that could benefit my business? Yes.
So, I scheduled a phone call and went over the LiveHive product with a couple of very eager, thoughtful and polite gentleman. As Kenny Mayne might say – useful. With the LiveHive add-on, you’ll know when your e-mail was read and to whom it was forwarded and whether any of those recipients read it. Based on the activity, or lack thereof, you’ll know how to rank this prospect in your pipeline and which action steps will be most productive. I thought it was pretty cool. But, was it enough for an entire blog post? No.
So, I did a little research about modern sales tools and found out all kinds of neat stuff that you should know about. I produced an outline and started to flesh out each topic. My plan was to follow the sales process and discuss all the tools available for each pipeline event. Frankly, I’ve been planning on doing this for about two weeks and the LiveHive guys have sent me the occasional e-mail asking if I was planning on writing the post sometime this millennium. Yeah, I was planning on it but it seems like such a huge amount of work and with all my social media to catch up on (did you see the video about the first woman to complete an American Ninja Warrior finals course?)
I was having trouble figuring out when to do it. I was about to schedule it for never when a funny thing happened. During my research, I came across a slide show organized in exactly the same fashion I intended. The best part? The guys from LiveHive wrote the entire presentation! They could have saved us both a lot of trouble by just telling me the blog I wanted to write had already been written. Of course, they would have to have read my mind and there isn’t yet a sales tool that does that. Although I hear Google is working on it and they are getting close.
So, without further adieu here is the link to the presentation written by LiveHive about all the tools needed for the modern seller. Remember to go to their site and take advantage of your free trial of their product and you can just thank me later.